Knowing When and what to ask

Business GoalIndustriesCommonly Requested User InformationCommon Custom Questions
Newsletter sign upAll, especially entertainment and mediaEmail, GenderNewsletter preferences (Ex, How often do you want to hear from us?)
Inquiry/interest formsEducation, professional services, financial servicesFull name, Email, Phone number, Company name, Zip codeWhat's your desired field of study? When was your enrollment date? What type of legal service are you?
Applications, pre-orders, sign-upsFinancial services, e-commerce/retail, professional servicesEmail, Phone number, Full nameQualifying questions (Ex, What products are you interested in?)
Sign-ups for deals, coupons, offersRetail/e-commerceEmail address, Zip code, GenderWhat would you like to receive coupons for? Select all categories that apply.
Registrations for events, conferencesEntertainment, B2BEmail, Phone number, Full nameEvent preferences (Ex, What speakers would you like to see?) What size is your company? What size is your sales team? What's your primary trade?
ContestsAllEmail, Phone number, Full nameWhich product/flavor/category would you vote for?
Insurance quoteFinancial servicesEmail, Phone number, Marital statusDo you currently have [blank] insurance? When would you like to move?
Auto quote/configure a carAutoEmail, Phone number, Zip codeWhat's the make and model of your car? What year was your car made? What's your car's annual mileage?
Test DriveAutoEmail, Phone number, Zip codeWhat model are you interested in? When would you like to purchase your next vehicle? Are you planning on leasing or buying?
SamplingConsumer packaged goods (CPG)Street addressWhat product are you interested in? How many people are in your household?
Download a white paper, sign up for a webinarBusiness to business (B2B)Email, Work phone, Phone number, Company nameHow many employees do you have? What product are you interested in? When would you be looking to evaluate the service?
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